The band will recreate a historical 1993 album release event with 90s Tower Records pop-up and exclusive live performance
Continuing the 30th anniversary celebrations of their groundbreaking album, Siamese Dream, The Smashing Pumpkins has teamed up with Tower Records to recreate their historical album release event in 1993 with a special Tower Records pop-up at Madame Zuzu’s in Highland Park, Illinois.
Beginning September 14th, Billy Corgan and Chloé Mendel’s tea shop and art studio will be transformed into a Tower Records from 1993 with limited edition merchandise available for purchase in-store throughout the three-day pop-up, and online exclusively during the live-stream performance for fans around the world.
The pop-up will culminate with two very special exclusive performances by The Smashing Pumpkins on September 17th which will feature the band playing intimate acoustic sets with music from Siamese Dream, the same set played on the evening of July 27, 1993. A short supply of tickets for both shows are on sale now. Additionally, the second performance will be live streamed for free on Veeps at 9 pm CT.
Released on July 27, 1993, this groundbreaking record achieved 4x platinum status, resonating profoundly with music enthusiasts worldwide. Its ascent to number ten on the Billboard charts began at Tower Records, Chicago; where the band’s in-store appearance at midnight drew an estimated three thousand fans forcing Chicago police to shut down the street outside.
“The Smashing Pumpkins played an unforgettable in-store performance at Tower Records, Chicago. We’re excited to celebrate Siamese Dream once again, 30 years after hosting the original album release party,” states Danny Zeijdel, President of Tower Records. “In the future, we intend to provide the same platform for young, emerging artists. We will continue with this at Tower in Brooklyn and new online experiences are forthcoming.”
The Smashing Pumpkins are thrilled to be able to offer fans a chance to relive this iconic moment as they transform Madame ZuZu’s into Tower Records 1993 and celebrate three decades of this legendary album from September 14-17th.
Following the release of their most recent critically acclaimed studio album Atum, The Smashing Pumpkins are currently on their sold out North American The World is a Vampire Tour, which wraps this month. More exciting news and anniversary celebrations will be announced soon.
Since the relaunch of Tower Records in 2020, the iconic music brand has been offering music and art fans exclusive merchandise drops including limited edition vinyl releases and branded products. TowerRecords.com quickly rose to be a top online retailer for physical music in North America and the brand recently launched an additional online store in Europe. Earlier this year, Tower Records unveiled Tower Labs, a new experiential space in Williamsburg, Brooklyn designed to engage and stimulate music fans with a range of offerings including live music events, album listening parties, and a speakeasy-style “vinyl drop” window for limited edition music and merchandise releases.
