Rapper teams with Skechers for multi-year partnership
Entertainment icon Snoop Dogg sets his eyes on conquering the footwear world by bringing his style to Skechers as part of a multi-year partnership. With the first styles dropping today (Tues, Aug 1st), the Skechers x Snoop Dogg collection fuses the innovative comfort of Skechers with Snoop’s unique design vision in a range of versatile and street-ready sneakers that adapt to any lifestyle.
“The excellent team at Skechers took my ideas and my flavor and we created this collection for all walks of life,” Snoop shares. “Step yo shoe game up with my style and swag in every pair—with Skechers you’ll be comfortable wherever you go. Wear them with a suit to a wedding or on the court with shorts, you’ll look fly either way because these shoes are for everyone.”
“We were already working with Snoop on the co-branded collection prior to his incredible award-winning Skechers x Snoop Dogg Super Bowl commercial earlier this year,” adds Michael Greenberg, president of Skechers. “Snoop combined his eye for style and laid-back sensibility with the signature comfort of Skechers, resulting in an authentic collaboration and partnership.”
The initial OG and Remix Capsule of unisex styles from Skechers x Snoop Dogg is available now online and in the United States, and is rolling out to specialty stores, as well as Skechers stores and websites around the globe. Two additional limited edition capsules are scheduled to launch in the coming weeks, including a collectors’ capsule featuring Snoop’s iconic NFT character Dr. Bombay. These initial capsules are just the start, with more exciting designs to follow later this year and beyond.
Snoop is currently headlining the High School Reunion Tour, which kicked off in July, and has sold out at every stop halfway through its 33-city run across the US and Canada. The summer tour also featuring Wiz Khalifa, Too $hort, Warren G, Berner and DJ Drama has been playing arenas and amphitheaters spanning 15,000 to 25,000 seats, with the rest of shows on the tour already at low ticket warnings and several cities already sold out through August 27th in Irvine, CA. The trek also celebrates the 30th anniversary of the rapper’s debut album Doggystyle.
The rapper is set to co-headline Hip Hop 50 Live at Yankee Stadium on Friday, August 11th, the exact day and city the genre was founded in The Bronx in 1973. The can’t-miss milestone event will also feature Run DMC’s “Bottom of the Ninth…The Walk-Off” performance, Lil Wayne, Ice Cube and more. A Queens of Hip Hop set will feature Eve, Lil Kim, Remy Ma, Trina and more. Additional performers include T.I., Fat Joe, Common, A$AP Ferg, EPMD, Ghostface Killah, Lupe Fiasco and Slick Rick. A Pillars of Hip Hop set will feature Kool Herc & Cindy Campbell, Grandmaster Caz, Kurtis Blow, Melle Mel, Roxanne Shante, Scorpio and the Sugar Hill Gang, and a Legendary DJ set will have Clark Kent, Marley Marl, Mannie Fresh and Battlecat.
