Snoop Dogg, Steve Aoki form Alpha Doggz

Five tracks available on May 23rd

West Coast rap legend Snoop Dogg and EDM pioneer Steve Aoki have teamed up to create a new duo Alpha Doggz and are announcing their debut EP titled Da Da. The project is slated for release on May 23rd exclusively on blockchain-based Gala Music and in partnership with seminal hip hop label Death Row Records.

Available now, Gala Music x Snoop Stash Box holders and the A0K1VERSE will each receive their own exclusive free song from the heavyweight duo–“Super Freak” ft. October London and “Holy Grail,” respectively. This coming Monday, May 23rd, the final three tracks from the EP will be available to the public: “Da Da,” “Girls” and “How I Do It.”

Each track off the new EP features the rap and EDM luminaries at their creative best; “Da Da” and “Holy Grail” are classic Steve Aoki club bangers, while “Girls” and “How I Do It” evoke Snoop’s unmistakable laid back groove. On “Super Freak,” old-soul singer/songwriter October London adds an intriguing jazzy layer to Alpha Doggz’ electric sound. Overall, Alpha Doggz represents the perfect marriage between Snoop Dogg and Aoki’s distinctive and addictive MOs.

This genre-spanning project is the first of many for Gala Music, which officially launched in February 2022. Gala has already partnered with internationally recognized artists across genres, including Snoop Dogg, Steve Aoki and Kings of Leon, to bolster new music releases and decentralize the world of music streaming.

In February, Snoop Dogg made headlines after acquiring Death Row Records and its catalog. During a Gala Music-hosted AMA with Ice Cube, Snoop Dogg remarked that Gala Music will be the exclusive place that Death Row lives in the Metaverse.

“We plan on giving people access to buying and trading some of these classic songs, classic records that were the foundation of Death Row,” Snoop Dogg said during the AMA. “We [also] plan on bringing great music and great artists [to the label]. This is what Death Row is all about, trying to expand and take it to new regions.”

This upcoming NFT EP drop furthers both Aoki and Snoop Dogg’s ambition to leverage the Metaverse and spark a revolution in the music business by transferring power back to artists and away from traditional labels. For Gala Music, this release is an exciting step towards bringing decentralized music to the masses, providing the opportunity to expand the company’s reach across different genres by bringing these two major artists and Web3 pioneers together.

  1. Holy Grail
  2. Da Da
  3. Girls
  4. How I Do This
  5. Super Freak ft. October London

Buddy Iahn
Buddy Iahn