Tour launches on rapper’s 50th birthday
Snoop Dogg’s INDOGGO Gin, in partnership with Prestige Beverage Group and Trusted Spirits, announces its first nationwide bus tour across the United States. Along the journey, the tour bus will make stops in various cities where INDOGGO Gin will host pop-up liquid tastings, fun activations for partygoers and exclusive giveaway opportunities for 21+ crowds. The tour launches in Los Angeles, California on October 20th, the rapper’s 50th birthday.
“I am thrilled to bring the refreshing and smooth taste of INDOGGO Gin to people across the country,” Snoop shares. “This laid-back, California style gin is something light, fruity, and slightly sweet that anyone can sip on and goes great with Lemonade. I can’t wait to bring this traveling tour nationwide so everyone can experience my remix on gin. This is an exciting time for me because I’m launching my new video ‘Big Subwoofer’ on October 20th with my Mt. Westmore crew: Ice Cube, E40, and Too Short. I’ll also be releasing my new album Algorithm with Def Jam Records on November 12th.”
The Gin on the Go themed “rolling envoy” will embark on a road trip across the US, making appearances in select cities. The tour is set to make stops at retail locations, popular music festivals, prominent sporting events, and non-profits close to Snoop Dogg’s heart. Snoop Dogg himself is rumored to make a few guest appearances as the tour makes its way across the country.
