Pop group signs global partnership with Universal Music Group’s Bravado
The Spice Girls are prepping to release a slew of new merchandise in celebration of its 25th anniversary. The biggest selling girl group in history has signed with and Universal Music Group (UMG)’s Bravado division for global representation across merchandising, direct-to-consumer products and campaigns, touring, brand and retail licensing and distribution, ahead of the October 29th of their expanded debut, Spice 25.
Having exploded into the global consciousness together in 1996, the Spice Girls created an internationally recognized movement and brand, characterized by a unique blend of style and strength that is as popular, reverential, and empowering today as ever before, having inspired and influenced multiple generations of fans, musicians and peers alike to be emboldened with girl and people power.
The deal marks the first time in two decades that licensing rights across all channels have been assigned to a partner, and together the Spice Girls and Bravado will work hand-in-hand to deliver new products and capsule collections to retail partners around the world, to satisfy their millions of fans globally.
Details about new merch and products are forthcoming.
Spice 25 features previously unreleased songs, demos and mixes, and will be released almost exactly 25 years after the release of the original on November 4, 1996 via Virgin Records.
