Tate McRae announces Los Angeles album release event

The show will be livestreamed on TikTok

On Thursday, February 20th at the Kia Forum parking lot in Los Angeles, American Express and multi-platinum pop sensation Tate McRae are celebrating the release of her highly anticipated third studio album, So Close to What, by giving fans the first opportunity to hear McRae perform songs from the new album on the eve of its release on Friday, February 21st. The event will also host a variety of activations including food trucks, photo installations, exclusive event merchandise and more!

The Album Release Event is sponsored by Neutrogena. Tate, a longtime fan of the brand, was recently announced as their newest Global Ambassador. Her first campaign with the brand shared her must-have secret to juicy skin: Neutrogena Hydro Boost Water Gel. This announcement also marks the debut campaign under Neutrogena’s bold new positioning, ‘Beauty to a Science,’ which exemplifies the brand’s 90-year history of developing advanced clinical science, while designing delightful product experience.

McRae is asking fans to request a chance to purchase tickets for the Album Release Event in Los Angeles on Thursday, February 20th. Requests that can be fulfilled will cost $8 including fees and automatically be charged to the fan’s credit card. Instructions on how to access tickets will be sent from Ticketmaster.

A portion of tickets are reserved for eligible Amex Card Members to purchase. To be eligible for those tickets, members must use their Amex when submitting their ticket request. Tickets will be available from Ticketmaster Reserve on February 12th at 9am PT for $8. Fans can sign-up to request tickets through February 13th at 10pm PT. Terms Apply.

Submitting a request does not guarantee tickets. Request a chance to purchase tickets by Thursday, February 13th at 10 pm PT.

The artist will be donating 100% of the ticket revenue to LA fire relief, supporting the FireAid organization. FireAid’s nonprofit 501(c)(3) status is pending and subject to IRS determination in accordance with established tax law.

American Express Card Member Perks will have exclusive one-hour early access to the venue beginning at 6 pm before doors open to the public. In addition to early access, Amex Card Members will receive access to additional on-site perks, including an exclusive Tate McRae t-shirt for purchase, and a Card Member Express Checkout at on-site merch stands. All fans will also receive a complimentary Tate McRae X Amex tote bag and will be able to enjoy fun photo moments.
Whether it’s providing exclusive access to Amex Presale Tickets™ for global tours, creating one-of-a-kind album launch events, offering exclusive artist merchandise and more, American Express continues to offer incredible access and create unforgettable music experiences that bring fans closer to their favorite artists. Terms Apply.

TikTok will be partnering with Done+Dusted to livestream the album release event taking place for fans at the Kia Forum parking lot. Fans watching on the app will be able to purchase an exclusive picture disc, as well as CDs and vinyl on TikTok Shop during the livestream. TikTok will also be launching an in-app experience for the album where fans can dive into the track list, have an opportunity to be spotlighted by Tate and complete interactive tasks to receive an exclusive “TM” profile frame.

The Album Release Event will take place ahead of Tate McRae’s massive sold-out Miss Possessive Tour spanning 57 dates across South America, Europe, UK and North America this year. The tour kicks off on March 18th in Mexico City, MX at Pepsi Centre with additional shows in São Paulo, London, Amsterdam, Prague, New York, Nashville, Los Angeles and many more.

Buddy Iahn
Buddy Iahn