Demand crashes ticketing system
Swifties trying to snag tickets to Taylor Swift’s upcoming The Eras Tour crashed Ticketmaster. Presales for the 52 date trek began Tuesday (Nov 15th) morning with the site becoming overloaded quickly.
“There has been historically unprecedented demand with millions showing up to buy tickets for the TaylorSwiftTix Presale,” the company shared in a statement. “Hundreds of thousands of tickets have been sold. If you have already secured tickets, you are all set. If you are currently in queue, please hang tight — queues are moving and we are working to get fans through as quickly as possible.”
The company also suggests accessing the queue through the Ticketmaster Verified Fan link that was sent via text rather than entering through Ticketmaster.com.
“If you received a code to the TaylorSwiftTix Presale, please login and access the queue through the link you received via text rather than entering through the Ticketmaster homepage,” they write on socials. “This will ensure an optimal shopping experience.”
Due to demand, Ticketmaster has also delayed presales for the West Coast shows by several hours.
“West Coast onsales for Los Angeles, Las Vegas, Santa Clara, and Seattle originally scheduled for 10 am PT will now be takng place at 3 pm PT. Queues will open 30 minutes prior.”
The company also pushed the Capitol One onsale until Wednesday (Nov 16th) at 2 pm local venue time.
“Thank you for your patience as we continue managing this huge demand,” the statement wraps.
The demand forced Swift to add eight and then 17 new dates since the initial tour announcement of 27. Swift will headline two nights in Glendale, Las Vegas, Detroit, Pittsburgh, Minneapolis, Cincinnati, Kansas City and Denver. Third nights were added for Arlington, Tampa, Houston, Atlanta, Nashville, and Chicago. Fourth and fifth nights have been added to Los Angeles. The stand already includes multiple nights in Philadelphia, Foxborough East Rutherford, Seattle and Santa Clara, CA.
The trek now kicks off March 17th with back-to-back nights in the Phoenix suburb of Glendale, AZ, and wrapping with five nights in Los Angeles spanning August 3-9. Swift will headline multiple nights in Glendale, Las Vegas, Detroit, Pittsburgh, Philadelphia, Foxborough East Rutherford, Seattle, Santa Clara, Minneapolis, Cincinnati, Kansas City, Denver, Arlington, Tampa, Houston, Atlanta, Nashville, Chicago and Los Angeles.
Support includes Paramore, Beabadoobee, Phoebe Bridgers, Girl in Red, Muna, Haim, Gayle, Gracie Abrams, and Owenn at select stops. It will be presented by Capital One and produced by Taylor Swift Touring and promoted by the Messina Touring Group.
The trek is her first since the Reputation Tour in 2018. Swift had planned to perform four Lover Fest shows in July 2020, but were pushed back by a year and then ultimately canceled due to the pandemic, along with all international 2020 tour dates.
The tour comes on the heels of the 11x Grammy winner breaking streaming, physical and vinyl album sales around the world with her album Midnights. The project, available in multiple configurations is the fastest selling album of her career.
— Ticketmaster (@Ticketmaster) November 15, 2022