“In The Morning” artwork amassed over 7.1 million Instagram Likes in 12 hours
Multi-platinum, global superstar and multi-hyphenate Jennifer Lopez released her highly anticipated new single “In The Morning” on HITCO. J Lo started “turkey egg” teasing the song last week by releasing a :15 trailer on TikTok and Instagram with stunning face and body imagery. The singer released the “In The Morning” single cover artwork and announced the surprise single release date on Black Friday, November 27th. The NSFW single image, which was photographed by Mert & Marcus, has already garnered over 7.1 million likes on her Instagram post, making this her most-liked image on her profile ever!
“In The Morning” — written and produced by Jackson Foote, Johnny Simpson, James Abrahart (J Hart), Jennifer Lopez, Jeremy Dussolliet, Tim Sommers, Patrick Ingunza, and Daniel Rondon — J Lo assures her listeners that words of affirmation are the most impactful love language. “In The Morning” demands certainty in declarations of love insisting that assuredness be a constant and not just in moments where passions are roaring.
The track follows two singles the Latin pop superstar released with Maluma — “Pa’ Ti” and “Lonely.” The pair took over social media with a two-part music video that amassed an impressive 18.5 million views on YouTube in just one week since release. They joined forces with TikTok for a groundbreaking exclusive “Behind the Video” premiere event that treated fans to a making-of featurette for the “Pa’ Ti”/“Lonely” music video, before exclusively premiering the video directly on the TikTok app. Impressively, the event drew an audience of 421K global unique viewers with 51K peak concurrent viewers. Meanwhile, it inspired 32K video creates to “Pa’ Ti,” and the #PaTiChallenge generated over 1.5 billion views. J Lo gathered 255K new TikTok followers as videos on her @JLo account attracted 21 million views.