Line launches with Tecovas
Western brand Tecovas has teamed up with multi-Platinum country artist Thomas Rhett to launch a limited edition product line. Their first-ever celebrity collaboration is a testament to the enduring appeal of western style and the power of collaboration. With high-quality materials, meticulous craftsmanship, and a design aesthetic that reflects Thomas Rhett’s personal style, The Thomas Rhett Collection will be available for purchase exclusively on the Tecovas website and in select Tecovas retail stores starting on July 20th.
“I remember when Tecovas first came on the scene and I saw some of my friends wearing the boots – I immediately wanted to know all about them,” states Rhett. “Ever since I got my first pair, it’s been my dream to work with the brand. Getting to be their first artist collaborator and being involved in the design process from start to finish has been a blast for me. The collection is also named after my family members which has made it even more special to me!”
“We are thrilled to collaborate with Thomas Rhett on this collection, which perfectly embodies our mission to share the true spirit of the West with more people. TR has become a true friend of our brand, and it’s been amazing to see how TR lives his life by example — fostering a sense of community, giving a nod to his time-honored past, and by living life to the fullest. We believe this collaboration will ignite a deeper appreciation for western wear’s timelessness among our loyal customers and those new to the Tecovas brand,” adds Paul Hedrick, Founder of Tecovas.
The limited edition Thomas Rhett Collection features six pairs of boots — three men’s and three women’s, each named after a member of his family — two hats, and a signature T-shirt. It came to fruition after a relationship was formed in 2019 between Thomas Rhett and Tecovas’ founder Paul Hedrick. What started out as boot-sizing advice from Paul evolved into a conversation about shared passions for country music, boots, and a deep-rooted love of western culture. These shared values encompass the enduring appeal of western that Tecovas looks to inspire in others.
The Thomas Rhett Collection includes The Akins, named after Thomas Rhett’s namesake; The Gregory, named after Thomas Rhett’s father-in-law; The Lankford, named after Thomas Rhett’s stepfather; The Lauren, named after Akins’ wife Lauren; The Macy, named after Lauren Akins’ younger sister; and The Kasey, named after Thomas Rhett’s sister.
Thomas Rhett’s personal sense of style was an integral part of the designs; the boots were inspired by vintage cowboy boot designs and leathers, refined into his casual yet classic personal aesthetic. This partnership reflects a shared commitment to quality, craftsmanship, and the notion that if you go in Tecovas, good times and authentic connections are imminent.
In 2021, Rhett launched a lifestyle collection with Chaco Footwear that expanded into 2022 with a summer collection. The limited edition sandals are expired by Rhett’s passion for the outdoors.
