Series kicks off on April 7th in New York with Mixtape documentary
Tribeca Enterprises and Universal Music Group for Brands (UMGB), the brand strategies division of Universal Music Group (UMG), has announced a new partnership that will unite them for a series of music-driven events taking place throughout 2022. The series will consist of six exclusive events around an array of new film, television and podcast projects from UMG’s Mercury Studios, Polygram Entertainment and record labels.
The series will open with the world premiere of the new feature documentary from Mercury Studios, Mixtape, which will include a live performance by legendary rapper Jadakiss. The premiere event will take place Thursday, April 7th at The United Palace theater in Washington Heights in New York City. The event is made possible with support from Rémy Martin, which historically has shined a light on music excellence, and continues to amplify moments of success in presenting the world premiere of Mixtape. Tickets are on sale now via tribecafilm.com.
Produced by Mercury Studios and Saboteur Meida in association with Def Jam Recordings, Mixtape tells the story of mixtape culture and its role in spreading hip hop around the world. This is a film about the outlaw DJs who, for the love of the music, turned a criminal enterprise into a creative and commercial backbone of the music business. Mixtape is the story of hip hop refusing to take no for an answer. The culture was too strong to be stopped, and the artists were too talented to be ignored – so they turned the sub-culture into the mainstream, and spread hip hop around the world. Directed and produced by Omar Acosta (Stretch and Bobbito: Radio That Changed Lives), the film features music icons A$AP Rocky, Brucie B, Bun B, CeeLo, DJ Clue, DJ Drama, DJ Whoo Kid, Doo Wop, Fat Joe, 50 Cent, Funkmaster Flex, Jadakiss, Jeezy, Kid Capri, KRS-One, Lil Wayne, Angie Martinez, Mister Cee, Tony Touch, 2 Chainz and more. Nick Quested, David Kennedy, “Mix Tape King” Tony Touch and Daniel Seliger produce, alongside executive producers Paul Rosenberg and Barak Moffit.
“Music has always been an integral part of Tribeca, from the live performances to the countless music docs we’ve celebrated at the Festival,” states Jane Rosenthal, founder and CEO of Tribeca Enterprises. “This unique series of events aims to highlight the true power of music and underscores Tribeca’s ongoing commitment to year round programming – plus we get to team up with our friends at UMG!”
“This new partnership between UMGB and Tribeca demonstrates how two entertainment-driven brands can elevate new levels in storytelling through a joint music and film experience,” shares Richard Yaffa, Executive VP, Global Head of UMGB. “We’re excited to create these opportunities for artists, creators and partners within UMG’s ecosystem to showcase their stories through this unique partnership with the Tribeca Enterprises community.”
Def Jam Recordings will also release a new soundtrack/mixtape, and the movie will feature a vérité of the soundtrack recording sessions. Details on the soundtrack are forthcoming.
