The song is the latest from the forthcoming Venusalbum
Multi-platinum chart-topping global pop powerhouse Zara Larsson has premiered an anthemic new single, “You Love Who You Love.” The song is the latest track to be taken from her upcoming new album Venus, due February 9th via Sommer House/Epic Records.
Venus’ goddess energy is exemplified in “You Love Who You Love,” where Zara summons the Scandi pop-rock anthems of Max Martin in this cautionary tale on toxic relationships. Produced by rising duo MTHR and penned with Larsson’s frequent collaborator MNEK, Zara recalls that “we started writing over pride, and began talking about how amazing it is that anyone can love anyone – but that doesn’t mean you always should! We’ve all had that friend, or been that friend, who keeps going back to someone bad for them, and ‘You Love Who You Love’ is saying enough is enough.”
This spring, Larsson will embark on The Venus Tour throughout Europe. The trek marks her first run of global headline shows since the pandemic. North American dates are expected to be announced soon.
With her elevated sound, eclectic style and unifying vision, Larsson is one of modern pop’s most essential stars. It’s an evolution she takes to the next level on Venus, which mixes the mythic and the personal in its exploration of modern love: whether with a partner (“You Love Who You Love”), family (“On My Love”), your craft (“End Of Time”) or with yourself (“Can’t Tame Her”), it’s Zara’s most dynamic and fully-realized work to-date. The project was conceived by Zara with a diverse but focused team of collaborators, which proved essential to the breadth of the record and the goal of representing all sides of herself. The results are pure, unexpected chemistry: the classic-songwriting tradition of Rick Nowells (Madonna, Lana Del Rey) paired with the maximalist beats of Danja (Britney’s Blackout), or long-time London ally MNEK coupled up with Swedish duo MTHR on “You Love Who You Love.”
Now a decade into her recording career, Larsson has the feel of an artist only growing in power. She made headlines around the world last year in a trailblazing deal that saw her take control of her entire recording catalog, with Venus the first release in a new partnership between Sony Music and Larsson’s own Sommer House label. Celebrating the many shades of love by owning all sides of her sound and her art, as Zara herself puts it: “It’s a little bit all over the place, but that’s honestly just very me!” A millions-selling mainstream artist with enduring, subversive appeal, Venus’ vulnerability is Zara Larsson’s latest strength: a pop album fit for a goddess but graced with a human touch.
