Taylor Swift announces 12th studio album

Taylor Swift announces 12th studio album
Republic Records

The pop star will release the project in October

Taylor Swift officially ushers in a new era as she announces her 12th studio album, The Life of a Showgirl. The project will be available this fall on a portofino orange glitter vinyl (translucent orange vinyl with gold glitter), CD with double-sided poster, and cassette via Republic Records.

Further details, including the artwork, release date, and track listing, are forthcoming. The artwork placeholder features an orange glitter lock with a green background for pre-order purposes.

She teased the announcement on her website that counted down to August 12th at 12:12 am ET.

Recently, the global pop star was spotted filming a music video in Los Angeles. As she’s previously done, the audio playback was only fed to Swift for her to lip-sync, so no one could leak the track.

Swift will also appear on New Heights, a podcast hosted by her boyfriend, Travis Kelce, and his brother, Jason Kelce. The podcast teased “a VERY special guest” for its new episode that drops on Wednesday (Aug 13th). Last week, a video teaser featuring Swift dropped, racking up millions of views in less than an hour.  A new clip that dropped with the album’s announcement teases that Swift may unveil the album’s artwork on the episode.

Last spring, Swift released her 11th full-length studio album, The Tortured Poets Department, which shattered countless records upon release, including the Billboard Hot 100 chart. “Fortnight,” featuring Post Malone, landed on top of the Billboard Hot 100, marking Taylor’s seventh Billboard Hot 100 No. 1 debut, and her 12th overall No. 1 on the chart. The project makes Swift the only artist to ever hold the entire top 14 on the Hot 100. It also breaks the record for most consecutive new albums with a Hot 100 No. 1 hit with eight and broke the record for most simultaneous Hot 100 debuts with 31.

In May, Swift unveiled that she purchased the masters to her first six albums, after a long battle with her former label, Big Machine. In 2019, current label owner Scooter Braun, who’s Ithaca Holdings LLC purchased the label mid-2019, sold them to Shamrock Holdings for upwards of $300 million. Swift says she had attempted to purchase the masters to no avail while also being caught up in live performing rights of the same songs. She decided to re-record her first six projects, four of which have been released and broke records with her fans clamoring for more.

Last year, Pollstar named crowned Swift with the record for the highest-grossing tour of all time with The Eras Tour. The 21-month trek, which kicked off in 2023 in Glendale, Arizona, and wrapped in December 2024 in Vancouver with her 149th show, grossed over $2.077 billion in ticket sales, doubling the gross ticket sales of any other concert in history. Over 10.168 million people attended the shows worldwide, the first for any solo artist.

Buddy Iahn
Buddy Iahn

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