Fans will be able to experience Lynk-Pop: The 1st VR Concert Aespa at Megabox COEX
AmazeVR has joined forces with Studio Realive, SM Entertainment’s wholly owned subsidiary, to host a movie theater VR concert activation for Aespa called Lynk-Pop: The 1st VR Concert Aespa in South Korea this October. Featuring their hit songs, the intimate concert experience will be screened at the leading movie theater chain, Megabox.
Following the sold out, multi-leg success of Megan Thee Stallion’s Enter Thee Hottiverse concert tour, the theater activation marks the first-ever VR concert experience collaboration between AmazeVR and SM Entertainment. Bringing fans together for a one-of-a-kind experience, the Aespa show transcends traditional VR video, offering an immersive and interactive encounter where fans can directly engage with the girl group.
Going beyond the world of traditional VR headset users, the theater tour allows any and all Aespa fans to enjoy the custom-built experience. Concertgoers will be able to collect memories that last a lifetime through the two ticket and merchandise bundles on offer: Standard, which includes a custom ticket, wristband, VR mask, and one photocard; and VIP, which includes an additional two photo cards.
“K-pop continuously pushes the boundaries for innovative ways to connect with fans, and with that we are so excited to be working alongside SM Entertainment and Aespa to unveil their debut VR concert through a unique and captivating activation,” states AmazeVR CEO Steve Lee. “We know that not every Aespa fan owns a VR headset or is able to see them in concert, which is why we wanted to make Lynk-Pop: The 1st VR Concert Aespa accessible to as many people as possible through an immersive and interactive experience they won’t forget.”
“Aespa takes fans on a journey through new worlds and experiences with their performances and visuals,” states Studio Realive CEO Seungwoo Lee. “The VR concert perfectly matches Aespa’s meaning of traveling between virtual spaces and we’re so excited for MYs to experience the show.”
Earlier this year, Aespa’s AmazeVR Concert was honored as an official selection at SXSW 2023 and was lauded by attendees as one of the standout performances. As part of AmazeVR’s ongoing efforts to innovate and set the standard for quality VR performances, the Aespa VR concert theater experience will utilize the advanced Meta Quest 3 VR headset from Meta – making Aespa fans who attend the theater tour among the first to try this new technology.
To further increase the activation’s reach and accessibility for fans, AmazeVR and GS Retail have teamed up for co-marketing through both digital and offline advertising, as well as ticket sales. Tickets for Lynk-Pop: The 1st VR Concert Aespa will be available for purchase from Wednesday, September 27th at 10 am KST on the Megabox and “our GS” app.
