New fragrance debuts on August 18th at Ulta.com
Grammy winner Ariana Grande, bottles the brilliance of her anthem “thank u next” into the ultimate fragrance, Thank U, Next. This highly anticipated fragrance, in partnership with LUXE Brands, will launch exclusively on Ulta.com on August 18th and in stores nationwide at Ulta Beauty in the United States and Shoppers Drug Mart in Canada on September 1st.
The fragrance Thank U, Next embodies Grande’s smash hit and anthem song “thank u, next”, which debuted at number one on the Billboard Hot 100 and at the time, went on to break the record for the most-watched music video with 55 million YouTube views in under 24 hours. “Thank u, next” has become the phrase of the year, symbolizing moving on and looking up; taking control in a positive and self-affirming way, always with a sense of humor. Coming off the exciting win of the 2019 Fragrance of the Year for Cloud, Grande understood the importance of building a strong platform for her next brand and was the visionary behind extending the “thank u, next” franchise into fragrance. The Thank U, Next brand has a sexy playfulness and sensibility that is empowering for her fans around the world.
“For the Thank U, Next fragrance campaign, Grande and LUXE Brands again partnered with Hannah Lux Davis to seamlessly weave Grande’s newest fragrance creation into the “thank u, next” world,” explains Noreen Dodge, Chief Marketing Officer of LUXE Brands. “Ariana’s creative vision for Thank U, Next perfectly communicates the combination of sexiness and sweetness, while cleverly conveying the details of Ariana’s latest fragrance in a fresh, modern way that is both authentic to Ari and unique to the category.”
“I wanted to make a fragrance that smells related to my first fragrance Ari but more summery, so I revisited Ari’s fruity pear and raspberry notes and changed it up by adding some coconut,” Grande shares. “I was inspired to design a bottle that represented the message of my song “thank u next” – the emergence of the perfume from the broken heart represents moving forward from a challenging chapter.”
Crafted by Robertet’s Jerome Epinette, the perfumer and artisan behind Byredo and Atelier Cologne, Jerome was inspired to develop a new olfactive territory with the Thank U, Next fragrance. A creation that disrupts the gourmand space by layering beautiful florals and a textured musk for a more transparent, but still addictive signature to the fragrance.
“Each of Ariana’s fragrances surpasses the last and Thank U, Next will be no exception. The scent, packaging and campaign are all a perfect representation of Ariana’s globally embraced message,” says Tony Bajaj, Chief Executive Officer of LUXE Brands. “It is remarkable how Ariana connects with her fans and shares her incredible passion through everything she does. We are honored to again be partnering with such a groundbreaking artist and look forward to continued success with the launch of Thank U, Next fragrance.”
“Building on the global appeal and success of Ariana Grande, we have strategically grown the international footprint of her fragrance franchise. Our success is in partnership with LUXE Brands and our key retail partners Boots and Superdrug in the UK and exclusively with Douglas in over twelve countries,” adds Dilesh Mehta, Chief Executive Officer of Designer Parfums.