The song has moved 90k vinyl copies

Billie Eilish has officially surpassed her previous record in album sales with first-week Billboard numbers revealed. Hit Me Hard and Soft has sold 339k units (191k album sales, 146.4k SEA, 1.2k TEA) and 90k in vinyl, making this her biggest debut week ever, outselling her multiple Grammy Award-winning, history-making 2019 debut album When We All Fall Asleep, Where Do We Go?

Her critically acclaimed third studio album has already amassed over 500 million global streams, is the No. 1 album on Apple Music, and has reached No. 1 in 14 countries and counting. It is the first album by a female solo artist to have three songs, “Lunch,” “Chihiro,” and “Birds of a Feature” gaining over eight million streams daily in the Top 10 Spotify Global Chart in its first week.

In its first week of release, “Lunch” was the No. 1 most-added song in the US with over 250 radio stations and over 20 million in audience reach across multiple formats and remains the No. 1 most streamed song globally on Spotify Global Chart. The official music video for “Lunch” – directed by Billie Eilish– was the biggest debut for a solo song this year on YouTube. Billie Eilish’s social media following has grown by an impressive 23 million and counting since the announcement of Hit Me Hard and Soft last month.

The project was released on May 17th via Darkroom/Interscope Records.

Since her “Ocean Eyes” breakout in 2015, Eilish has made history as the youngest artist to receive nominations and win in all the major categories at the 62nd Grammy Awards in 2020, receiving an award for Best New Artist, Album of the Year, Record of the Year, Song of the Year, and Best Pop Vocal Album, and is also the youngest artist to write and record an official James Bond theme song, “No Time To Die,” which won an Academy Award for Best Original Song in 2022. In 2023, Eilish also wrote and released the critically acclaimed song “What Was I Made For?” for the Greta Gerwig-directed motion picture Barbie, which has since won an Academy Award and Golden Globe Award for Best Original Song, two Grammy Awards for Song of the Year and Best Song Written For Visual Media, and has solidified Billie Eilish yet again in the history books as the youngest person ever to win two Academy Awards.

This fall, Eilish will embark on the North American leg of her Hit Me Hard and Soft: The Tour, with dates across Europe and Australia in 2025.