Single and video available now
After teasing its arrival and stirring up excitement to a boiling point, GRAMMY Award-winning artist, singer, songwriter, entrepreneur, and philanthropist Ciara unveils her anxiously awaited new single and music video “Jump” featuring Coast Contra. It officially marks her debut for Republic Records and Uptown Records in conjunction with her own Beauty Marks Entertainment.
“Jump” sets the pace for Ciara’s next chapter. Bursting out of the gate with a bang, the frenetic production underlines her confident and catchy verses before the unshakable hook promises, “It’s a party when I make that thing jump.” It reups her classic dance floor-ready R&B with a jolt of uncontainable energy and spirit. Adding to hype, it features a slick verse from viral hip hop group Coast Contra. Signed to Area 51 Music/Virgin Music the talented crew of emcees includes Eric Jamal (Philadelphia, PA), Rio Loz (Cali, Columbia), and twin brothers Ras & Taj Austin (Los Angeles, CA).
Upholding a tradition of showstopping visuals, she serves up a cinematic event befitting of this anthem. Directed by Dave Meyers [Kendrick Lamar, Ariana Grande], the clip moves at light speed. Ciara not only dances atop a moving subway train, but also leads a succession of highly choreographed routines. It also boasts no less than 14 outfit and glam changes, speaking to her status as a style icon.
The song sets the stage for her first full-length album in four years and eighth LP overall, coming soon.
