Clip follows DJ Saige Remix
Building on the unstoppable momentum of her hit song “Players,” multi-Platinum superstar Coi Leray releases the music video for “Players (DJ Smallz 732 Jersey Club Remix)” via Uptown Records/Republic Records.
In the music video directed by Nimi Hendrix, Leray takes over her home state of New Jersey as natives pour into the streets with uncontainable energy. In every direction people are doing the viral dance challenges to the song as they are elated to be a part of the movement ignited by “Players.” Leray remains front and center as she shares the spotlight with the remix creator DJ Smallz 732.
Catching ablaze like a wildfire “Players” by Leray has gained 39 million streams thanks to remixes and incessant engagement across social media. Adding gasoline to the flame, Coi has made it a point to add the remixes to all DSP’s including “Players (DJ Smallz 732 Jersey Club Remix)” and most recently “Players (DJ Saige Remix).”
NYC’s DJ Saige put a mash-up together using Serato DJ 3.0, powered by Serato Stems, which allowed her to isolate Coi’s vocals and easily lay them atop the “Put Your Hands Where My Eyes Can See” instrumental made famous by Busta Rhymes. Since its release, the “Players (DJ Saige Remix)” has earned 400k video creates and 800 million views on TikTok.
As an early adopter of teasing music via TikTok, Coi Leray has been praised for her mastery of the platform. With her new song “Players,” she shared a preview on TikTok, and it instantly attracted over five million views. Once the audio was officially released it blasted off like a rocket with over three million cumulative streams in two weeks and popular remixes. Most notably DJ Smallz 732 created a Jersey Club Remix that received over 4.3 billion views and nearly 1.5 million video creates on TikTok.
The original song features a sample of “The Message” by Grandmaster Flash & Furious Five. Coi Leray rips through one bold and braggadocious bar after another, exuding confidence and charisma. It pops off with the instantly unshakable hook as she proves, “‘Cause girls is players too.” Upon release, it simultaneously jumped to the top of numerous popular playlists on streaming platforms including #OnRepeat on Apple Music and Feelin Myself on Spotify. Additionally “Players” has entered the charts. On Apple Music it’s dominating at No. 1 in New York City, Top 20 United States, and Top 200 Global Songs. While on Shazam it’s also having success as No. 1 on the New York City Top 50 and entered at No. 46 on the Top 200 Songs chart.
“Players” lands in the wake of “Fly Sh!t,” which has already raked in over eight million cumulative streams.