The nationally televised performance will kick off the Salvation Army’s 133rd Red Kettle Campaign

Global icon, singer-songwriter, actress, New York Times best-selling author, businesswoman, philanthropist, and Rock & Roll Hall of Fame inductee Dolly Parton will perform live at AT&T Stadium for The Salvation Army’s Red Kettle Kickoff Halftime Show during the Dallas Cowboys Thanksgiving Day game against the Washington Commanders, airing on CBS on November 23rd. The Dallas Cowboys Thanksgiving Day game has become the most-watched regular season game of the year, drawing 42 million viewers last year.

Parton’s performance at the Red Kettle Kickoff will spotlight her biggest hits paired with songs from her much-anticipated Rockstar album, releasing November 17th. The Thanksgiving Day game marks the official start of one of the largest and longest-running annual fundraisers of its kind. A Cowboys tradition for 27 years, the halftime show puts a national spotlight on the need of millions during the holiday season, issuing a rallying cry to donate to The Salvation Army’s iconic Red Kettle Campaign, which began in 1891.

“Wow! What an honor to get to kick off The Salvation Army’s Red Kettle Campaign with the halftime show during the Dallas Cowboys game this Thanksgiving,” Parton says. “Those Red Kettles have long been a symbol of hope for our friends and neighbors who are facing hard times. My goal is to encourage everyone who can to donate and support their neighbors in need. Every small act of generosity helps, and together, we can all love our neighbors this holiday season and beyond.”

The Red Kettle Campaign is especially needed now to meet the increasing needs of millions of families living in the United States. The Salvation Army, the nation’s largest private provider of social services, will not stop working to provide Christmas gifts, food, shelter, and rent and utility assistance to millions of people struggling this holiday season and beyond — no matter the cost. Funds raised in 2022 supported services for nearly 24 million people living in America.