One of the country’s largest food festivals returns for the Super Bowl in Las Vegas
After a resounding success in its inaugural year, America’s most iconic food personality and restaurateur is cooking up an even better recipe for Flavortown in partnership with Medium Rare. Part food festival, part music festival, Guy Fieri’s Flavortown Tailgate is Better with Pepsi will come to life steps away from the iconic Las Vegas strip featuring 20+ restaurant pop-ups, a Taste of Las Vegas, custom-created Guy Fieri concepts, and tons of tailgate fun. In addition to all the incredible grub and drinks, fans will enjoy musical performances from country music superstars Dustin Lynch and Diplo.
A free event for family and friends of all ages, Guy will welcome Las Vegas locals and traveling football fans to join him before kickoff on Big Game Sunday. Taking place on Sunday, February 11, 2024, from 10:30 am until 3:30 pm, registration for free general admission tickets powered by TickPick is now open. Fast Track General Admission Tickets, Guy’s VIP Clubhouse presented by Caesars Rewards, and VIP Tables are now available for purchase on GuysFlavortownTailgate.com.
Experience Flavortown’s decadent culinary experiences with the Taste of Flavortown Ticket for only $89.99! With this ticket, you will enjoy guaranteed access to the event as well as your souvenir passport which includes ten tasting vouchers to sample bites from select Guy Fieri concepts and other restaurants.
“Holy moly we are BACK. This Tailgate is on fire – the perfect mix of food, drinks, tailgate fun, and music… It’s a recipe for success,” Fieri shares. “I can’t wait to see 15,000 fans step off the Strip and into Guy’s Flavortown Tailgate – Better with Pepsi!”
Pepsi is proud to present this year’s Guy’s Flavortown Tailgate and work closely with Guy to showcase how every food, especially the quintessential tailgate bites, pairs Better With Pepsi. Pepsi will capture the eyes and taste buds of tailgate fans through an oversized Pepsi bar, custom-curated Pepsi cocktails, and Guy’s favorite unapologetic Pepsi and food pairings like Pepsi and wings, Pepsi and pizza, Pepsi and burgers, and more!
Solidifying itself as one of the world’s leading culinary experiences, Guy’s Flavortown Tailgate 2023 welcomed 10,000+ fans through its doors at Big Game Sunday in Phoenix, and this year the event’s getting bigger, allowing 15,000+ guests the opportunity to step into the world of Guy Fieri. Taking place in the heart of the Las Vegas Strip, located behind the High Roller and The Linq Promenade, adjacent to Caesars Forum, the event will feature 20+ restaurants, exclusive Guy Fieri curated concepts, A Taste of Las Vegas highlighting local restaurants, an all-new Better with Pepsi bar, Kingsford Smokehouse, Papa Johns Calzone Endzone, and so much more. Further showcasing how everything, including the Tailgate, is Better with Pepsi, fans will have the ability to complete their favorite Tailgate food with an ice-cold can of Pepsi.
With musical performances headed to the Pepsi Main Stage, fans can expect special country music sets from Dustin Lynch and Thomas Wesley Presents: Diplo. Diving headfirst into the Nashville scene with a slick country style, singer/songwriter Dustin Lynch mixes his country roots with R&B and pop elements seamlessly. Following his chart-topping debut, Lynch released several chart-topping hits including “Where It’s At (Yep Yep)” and “Small Town Boy,” Lynch has been inducted into the Grand Ole Opry and continues to top the Billboard Country charts to this day. Diplo, who will be doing an iconic country set at Guy’s Tailgate, is one of the most dynamic forces in music today; a legend on his own, a member of the now iconic Major Lazer, and a Grammy Award-winning artist. In 2020, Diplo debuted his first country album, Thomas Wesley Chapter 1: Snake Oil — now certified Gold — and performed at Stagecoach.
Returning for another year of Tailgate fun, Cash App is continuing to encourage consumers to do more with their money and unlock several incentives for Cash App Card holders. Beginning today, Cash App Card holders will unlock access to guaranteed free tickets to the event for 24 hours (promotion ending on December 13th at 10 am PT). The first 3,000 fans that sign up using their Cash App Card will receive guaranteed access to this year’s Tailgate! Cardholders will also receive 15% off their food and beverage purchases at all Tailgate locations when using their Cash App Card at checkout.
As an official partner of Guy’s Flavortown Tailgate, Anheuser-Busch and its signature beers including Bud Light will be featured prominently across the festival through over-the-top activations, served at all bars, and through an epic onstage Bud Light Cheers moment.
For those looking for a boost of energy during the Big Game Weekend, Celsius Essential Energy will be on hand! As the official energy drink of Guy’s Flavortown Tailgate for the second year in a row, Celsius will be integrated across the entire event for all guests to enjoy. Celsius will also produce an all-new What’s Your Vibe? Lounge, featuring a variety of flavors.
Kingsford is bringing the smoke, and a whole lot of charcoal, to Guy’s Flavortown Tailgate. Introducing Guy Fieri’s Smokehouse Pit, the famed charcoal brand, Kingsford, will create a smoky spectacle fueled by Guy-curated recipe samples, and photo moments, and bring the “back of house” to the “front of house.”
Guy Fieri’s Slider Sunday Cookout presented by King’s Hawaiian will feature complimentary sliders – including an all-new Big Game Sunday Slider curated by Guy Fieri – as well as backyard games and photo moments.
Papa Johns has teamed up with Guy Fieri to bring Better Ingredients. Better Pizza. to Guy’s Flavortown Tailgate. Papa Johns will be serving up fresh favorites all day long – strip side.
Caesars Rewards is proud to present Guy’s VIP Clubhouse. Offering premium views of the Main Stage, complimentary food and beverages curated by Guy and more, Guy’s VIP Clubhouse presented by Caesars Rewards is the best way for fans to experience Guy’s Flavortown Tailgate Las Vegas.
Premium award-winning vodka and high-end spirits maker, Klutch Vodka, is taking Big Game Weekend by storm. The official vodka of Guy’s Flavortown Tailgate, Klutch cocktails will be available across the event and served from a custom-built Klutch Kares bar. Klutch Kares is committed to helping families with children with “special needs” in their community and with every cocktail purchased at the Klutch Kares bar, $1 will be donated to the cause.
Tyson Foods is excited to partner with Guy’s Flavortown Tailgate and bring their Tyson Truck to all 10,000+ food and football-loving fans. Sampling their famed menu items for free, attendees can expect to taste how Tyson is committed to showcasing a variety of ways to enjoy chicken.
Elevating everything with Best Foods Real Mayonnaise, Best Foods is excited to park its food truck adjacent to the Strip and serve samples of its all-new Buffalo Chicken dip.
Guy Fieri, in partnership with Two Roads Brewing Company, is excited to bring Flavortown Spiked to Flavortown Tailgate. The new line of premium spiked fruit punches and teas are all crafted with real fruit, bold flavors and better ingredients, delivering out-of-this-world taste.
Served across the Tailgate and featured at the dedicated Flavortown Spiked bar onsite, attendees will be able to quench their thirst and taste how the line of flavored malt beverages puts the Flavor in Flavortown.
Flavortown Cookware, an all-new, out-of-bounds brand of cookware inspired by the Mayor of Flavortown himself, will create an interactive on-site experience highlighting what Flavortown Cookware is all about. Created in partnership with Mon Chateau, Flavortown Tailgate attendees will get a first look at Flavortown Cookware’s Laser Titanium line providing premium nonstick cookware, without the need for any potentially harmful chemical coating.
TickPick, the original ticket marketplace with no hidden fees that guarantees the best prices on tickets to live events and the official ticket partner of Guy’s Flavortown Tailgate is the brand powering free access to the Big Game Weekend’s largest culinary event ever.
Santo Tequila, certified additive-free and made from the finest 100% Blue Weber Agave from the highlands of Jalisco, Mexico, is proud to feature its signature spirit at Guy’s Flavortown Tailgate. Founded by Rock and Roll Hall of Famer Sammy Hagar and Guy Fieri himself, three expressions of this award-winning, super-premium tequila will be offered on-site at the Tailgate — Blanco Tequila, Reposado Tequila and Añejo Tequila.
