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Fergie becomes first artist to release visual album through iPic Theaters

Fergie has teamed with iPic Entertainment, creators of iPic Theaters, for the release of her highly-anticipated first visual album, Double Dutchess: Seeing Double, The Visual Experience. The experience come to iPic Theaters nationwide on September 20th with tickets available through iPic.

“We are excited to spearhead this new distribution format in music experience. Fergie’s visual album has been so highly anticipated and is so beautifully compiled, presenting it for fans on the big screen was a natural fit for iPic Entertainment,” says Hamid Hashemi CEO and Founder of iPic Entertainment. “Our number one commitment is to our fans and members – to continue to push new frontiers and deliver new experiential entertainment content to our iPic audience. This will be the first of more to come.”

Prior successful iPic Theaters partnership and alternative content introductions have included Netflix and Minecraft, along with exclusive national and international sporting and entertainment events.

“We are looking forward to opening a new avenue for entertainment within our luxury spaces with the introduction of our first-ever partnership with Fergie, a global superstar and entertainment icon,” says Holly Lang, Chief Marketing Officer for iPic Entertainment.


With 16 locations nationwide, iPic Entertainment consistently delivers the most innovative theater, entertainment, dining and hospitality experiences to guests. The partnership will further enhance the guest experience, providing iPic’s fans and over 1.7 million members nationwide with exclusive first-run access to Double Dutchess: Seeing Double, The Visual Experience.

The news comes as Fergie announces Double Dutchess: Seeing Double for release on CD and LP on September 22nd via her own label Dutchess Music/BMG. Rick Ross, Nicki Minaj, Axl Jack and YG all make appearances on the project.

iPic offers guests the ultimate comfort via two in-theater seating options, Premium and Premium Plus, each with their own roster of features and perks. In Premium, guests can choose from regular and chaise lounge seats after picking up signature dishes or handcrafted cocktails from iPic’s in-theater dining concept, iPic Express. Guests seated in iPic’s Premium Plus option have push-button access to a specially crafted Dining in the Dark menu by award-winning Chef Sherry Yard, COO, Tuck Hospitality Group, along with libations from Corporate Sommelier/Executive Bartender Adam Seger. iPic’s in-theater servers—dubbed “Ninjas” for their stealthy navigation into and out of the theater—provide movie-watchers with the ultimate discreet service as they enjoy culinary creations specifically designed to be eaten in the dark.