Hallmark teams with Warner Music for vinyl birthday cards

New birthday cards feature vinyl records from Tina Turner, The Cars and more

This summer, Hallmark is expanding its collection of Vinyl Record Cards with new birthday cards featuring songs from legendary Warner Music Group (WMG) artists such as Tina Turner and The Cars. Each card includes an exclusive 7-inch vinyl record with two songs from each artist built into a sleeve on the card’s cover.

“Both music and cards are unique in that they can uplift and bring people together, and our hope is that these new vinyl record cards will help do both,” says Tom Brantman, creative director – Hallmark Greetings Innovation. “At Hallmark, we believe that a card has the power to change someone’s day, and music can have the same effect.”

“We couldn’t be more excited to add three new Vinyl Record Cards to celebrate birthdays to our collection with Hallmark,” states Mark Pinkus, President of Rhino Entertainment, who oversees the WMG catalog. “People of all ages are enjoying the vinyl experience, and combining vinyl with cards is a wonderful way to make the experience that much more meaningful.”

Hallmark Vinyl Record Cards are available where Hallmark cards are sold and online at Hallmark.com and Amazon. At Valentine’s Day, Hallmark released their first three Vinyl Record Cards, each with a 45 RPM vinyl record, featuring songs from WMG artists such as Aretha Franklin and INXS.

Author: Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.