Pop star teams with The RealReal
Janet Jackson has teamed with The RealReal to offer some covered tour merchandise. The news comes on the heels of her record breaking documentary premiere event Janet Jackson on Lifetime and A&E. It also celebrates the 40th anniversary of her first studio album, Janet Jackson (1982).
Available during Black History Month, fans have a chance to own vintage and rare concert merchandise from the janet.(1993-1995), The Velvet Rope (1998–1999), All For You (2001–2002) and Rock Witchu (2008) tours with the proceeds going to non-profit organization Girls Leadership, an organization that teaches girls to exercise the power of their voice through programs grounded in social emotional learning. One hundred percent of the Jackson’s proceeds from this initiative will benefit Girls Leadership, and The RealReal will also contribute $10,000 to the organization.
“The sooner we can teach our girls how to speak up for themselves and to stand up for one another and in what they believe in, the better position they’ll be in as they get older,” Jackson says. “Women need to support one another more from day one and that starts from when we’re younger. We owe it to the younger generation to teach them, so they make fewer mistakes than we did.”
Five years in the making, the five-time Grammy Award winner shared her personal story in an all-new, no holds barred two-night original documentary event, Janet Jackson that premiered on Friday, January 28th, and concluded on Saturday, January 29th simultaneously on Lifetime and A&E to an audience of over 15.7 million combined across broadcast and streaming. Jackson and her brother/manager Randy Jackson serve as executive producers on the project.
As part of a global strategy for Jackson’s music catalog, Jackson and UMe/Urban Legends started to release her most celebrated music videos exclusively to her YouTube channel on January 29th. Each video represents the pop star’s creative vision with each defining a moment in her career.
