Music Video is part of Vevo Footnotes
Country pop artist Kelsea Ballerini has teamed up with Vevo, the world’s largest all-premium music video provider, for their Vevo Originals series Footnotes to share some never-before-seen details about the music video for her latest hit single “Hole in the Bottle.” The singer-songwriter recently performed the track at the 55th ACM Awards to rave reviews, and appears on her third studio album Kelsea.
“Hole in the Bottle” is the most recent single from Ballerini’s third studio album. The song actually came together at the end of a songwriting retreat once writing for the album was completed.
“This song was a complete surprise… we had written six other songs and went to dinner to hang and celebrate the last night,” Ballerini shares. “Then, after some drinks, came back to the house and jokingly wrote about where in the world all the wine had gone. The next morning we all listened back and had the biggest smiles on our faces, like we knew we captured the exact energy of my take on a drinking song.”
The video was directed by Hannah Lux Davis, who shot Ariana Grande’s “Thank U, Next” and Halsey’s “Nightmare,” among many others.
The video was shot in one day in Nashville in August of 2020, and premiered before the singer’s Ballerini album was released on September 11. Looking closely at a scene, the numbers on the clock add up to 11 as a subtle hint.
The last shot of the day featured a nod to both Britney Spears and Shania Twain, as Ballerini had to dance.
“I was a little nervous about dancing, I’m not going to lie, but by that point felt so comfortable with Hannah and the incredible dancers, Lauren and Madison, that we all just hyped each other up and went for it,” Ballerini shares.
Vevo is the world’s largest all-premium music video provider, offering artists a global platform with enormous scale through its distribution partners. Vevo connects artists with their audience globally via music videos and original content, working directly with them to find unique ways to bring their music to life visually. Vevo also works with emerging artists, providing them with a platform of global scale and reach, to find and grow their audience. Reaching 26 billion monthly views globally, Vevo has over 450,000 music videos in its catalogue.
