Organization partners with OneOf for digital collectibles
The Recording Academy has partnered with OneOf for an exclusive, three-year deal to celebrate the Latin Grammy Awards. OneOf will host the first-ever NFT collection tied to The Latin Grammy Awards with a series of drops that will celebrate Latin music. The first collection of NFTs will debut throughout October 2022, with more details to follow in the coming weeks.
“The Latin Recording Academy is committed to exploring innovative, new ways to celebrate excellence in Latin music and to connect music to other art forms in our culture, including visual and digital arts,” shares Manuel Abud, CEO of The Latin Recording Academy. “Together with OneOf, we are giving fans the opportunity to own a piece of the Latin Grammys.”
“OneOf is honored to be partnering with The Latin Recording Academy to host the Latin GRAMMYs’ first-ever NFTs,” adds Adam Fell, OneOf Co-Founder and President of Quincy Jones Productions. “The Annual Latin Grammy Awards are the most important night of the year for Latin music, and this partnership will bring fans closer to the ceremony than ever before.”
Last fall, OneOf partnered with the Recording Academy to host its very first NFT collection to commemorate the 64th Annual Grammy Awards, as well as the upcoming 65th and 66th Annual Grammy Awards.
The 23rd Annual Latin Grammy Awards will return to Las Vegas at the Michelob ULTRA Arena at Mandalay Bay Resort and Casino on Thursday, November 17th. The three-hour telecast, which is produced by TelevisaUnivision, the leading Spanish language media and content company in the world, will air live on the Univision network beginning at 8 pm ET/PT, preceded by a one-hour pre-show starting at 7 pm ET/PT.
Bad Bunny leads with ten nominations while Rosalia follows with eight along with Christina Aguilera and Tainy with seven each.