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GRAMMY-nominated singer-songwriter Lewis Capaldi has unveiled the vibrant official video for “Forget Me.” The song, his first single since 2019, was released last week where it amassed over two million streams in the first 24 hours. The self-described chubby Scottish pop star shot the clip at Pikes Hotel in Ibiza with NME Award winning director Louis Bhose.
Long known as a playground of the rich and famous, the hotel was also the setting for the 1983 WHAM! video “Club Tropicana.” With “Forget Me,” Lewis and Louis set out to duplicate the iconic clip, shot for shot. The video made its global broadcast premiere on MTV Live, MTVU, MTV Biggest Pop, NickMusic and across MTV’s global network of channels, as well as on the Paramount Times Square billboards.
“‘Forget Me’ is a song that’s so dear to my heart and I definitely feel like it’s my best tune yet,” says Capaldi, who announced the single via a TikTok livestream during the closing night of his sold out, two-night stand at London’s O2 Arena. “It’s about a break up I went through where after a year, the only real contact I had with my ex was seeing her ‘post-me’ life play out on her Instagram. I was at a point where I was feeling pretty miserable and she seemed like she was moving on and having the best time, thriving, and I hated it. It seemed unfair to me that she appeared happy while I was hurting, and I was fearful she might have forgotten about me completely, so I wrote a song about it.”
“You hear a sad song and you expect a sad video. There’s catharsis in that. But to go in the other direction completely felt more in line with the Lewis that walked onstage at Glastonbury in full Noel Gallagher getup,” explains director Louis Bhose, who also helmed the video for Capaldi’s “Grace.,” which has amassed over 42 million views on YouTube. “The performance is classic Capaldi: ‘yeah, no bother, just singing this song with a cocktail in my hand. I’m fine, not thinking about my ex, here at Club Tropicana.’”
An emphatic opening statement on the next phase of his career, “Forget Me” captures the 25-year-old Capaldi doing what he does best – mining the romantic hinterland for universal truths and instant, catchy relatability. Or, as his mother puts it, “It’s not the best song I’ve ever heard, but I do like it.”
