New frozen pizzas are available at Walmart
Grammy-nominated singer, rapper, and entrepreneur Lil Yachty is taking his love for pizza to the next level with the launch of his first-ever line of frozen pizza, Yachty’s Pizzeria, for sale exclusively in Walmart stores across the country.
Yachty’s Pizzeria is the first offering from Deep Cuts, the US brand for a line of premium frozen pizzas created by Universal Music Group for Brands (UMGB), the brands partnership division of Universal Music Group (UMG), and manufactured by Richelieu Foods, a private label company widely known in the food and supermarket industry for its superior array of brand products in the business segments of frozen and deli pizza; and dressings and sauces. Deep Cuts is a brand portfolio that works to create products that are an extension of a musician’s artistry and business portfolio.
“I’ve loved making and eating pizza my whole life, so this is a project I’m really excited about and have been for a long time. We made some wild flavors but there’s still something for everybody. I take my pizza seriously so I’m looking forward to seeing what people think,” states Lil Yachty.
“Yachty’s Pizzeria is an exciting example of a strategic brand extension that both represents the artist’s interest, passion and personality as well as a way to help him expand his business portfolio,” adds Richard Yaffa, EVP, Global Brands, UMG. “It’s a thrill to be able to continue to find new ways for our artists to connect with their fans around the world and support these campaigns with best-in-class marketing and creative support.”
Yachty’s Pizzeria comes in four mouthwatering flavors, and features Lil Yachty’s creations that includes favorite cheeses, toppings and bold seasonings and are priced at $6.98 each.
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