Band will also perform during fall show
Superstar country music group Little Big Town will host the first-ever People’s Choice Country Awards from the world-famous Grand Ole Opry House in Nashville. Inducted as Opry members in 2014, the group will also perform a medley of their greatest hits at the iconic venue. The two-hour ceremony will air live on September 28th at 8 pm ET/PT across NBC and Peacock.
“We are honored to host the inaugural People’s Choice Country Awards, especially on one of our most beloved stages in the entire world,” the group shares in a statement. “We look forward to welcoming so many of our talented peers to take the Opry stage for this magical night of music.”
“Little Big Town is a force in country music and a beloved staple on Music Row,” states Cassandra Tryon, Senior Vice President, Entertainment Live Events, NBCUniversal Television and Streaming. “As Opry members, they’ve delighted fans for years on the world-famous stage and we’re honored to have them host, perform and bring this inaugural ceremony to life for our NBC and Peacock audiences.”
The two-hour telecast will lean into the rich connection between country music and the Opry through chart-topping musical performances, genre-bending collaborations, legendary tributes and surprise moments that regularly happen from the iconic venue. The only award show for the people and by the people, the People’s Choice Country Awards will recognize the biggest and best country music has to offer chosen entirely by the fans across various categories. Several honorary awards will also be bestowed during the awards ceremony.
The show will extend to social platforms with Backstage Live, bringing fans at home behind the scenes as well as interactively connecting country’s most popular stars with their biggest fans.
This project is an example of collaboration resulting from NBCUniversal’s equity investment in Opry Entertainment Group alongside Atairos, which was finalized last year.
