Trailer stars Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige & Kendrick Lamar
From the moment Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar were announced as the Pepsi Super Bowl LVI Halftime Show performers, the world has been waiting to see what comes next. Now, in partnership with filmmaker F. Gary Gray, Pepsi has created an epic four minute Halftime Show trailer entitled “The Call” in the lead up to what could be the greatest 12 minutes in music entertainment the world has ever seen.
Pepsi partnered with LA’s own F. Gary Gray (Straight Outta Compton, Friday, The Fate of the Furious) to direct the trailer which honors the impact all five artists have had on culture ahead of their monumental Pepsi Halftime Show performance. “The Call” unfolds like a high-energy blockbuster film, inspired by almost two decades worth of iconic music videos and tracks with the most recognizable hitmakers of our generation and proud LA native, Dr. Dre, at the helm. The lens moves swiftly between Eminem, Snoop Dogg, Mary J. Blige, and Kendrick Lamar spotlighting their individual artistic journeys and influences. Each artist then gets the call from their friend and collaborator, Dr. Dre, to converge on SoFi Stadium in Inglewood for what will become the greatest Pepsi Super Bowl Halftime Show ever.
From groundbreaking music videos to the South-Central cult classic film Friday and the epic NWA biopic Straight Outta Compton, F. Gary Gray has been the megaphone for culture and hip hop for decades and is the most authentic voice to showcase the journey from the streets of LA to SoFi stadium next month. “The Call” is scored by the omni-talented, Emmy-nominated music director and Grammy award-winning writer Adam Blackstone, who compiled the iconic tracks “Rap God,” “The Next Episode,” “Family Affair,” “HUMBLE.,” “Still D.R.E.,” and “California Love.”
“Each time I collaborate with Dre, it seems to mark an important moment in entertainment history, from projects like Friday, Set It Off, Straight Outta Compton, to now the Pepsi Super Bowl LVI Halftime Show,” shares F. Gary Gray. “As a super fan, I consider it an honor and privilege to authentically build and create this moment with five of the most legendary artists in music history. It’s been a blast!”
The Pepsi Super Bowl Halftime Show is the single most talked about moment in music and entertainment, with more than 100 million viewers tuning in for the spectacle in recent years. The creation of “The Call” marks a new first for Pepsi as the brand evolves the most exciting 12 minutes in music into a larger multi-platform weeks-long campaign. Debuting on YouTube and the new Pepsi Super Bowl Halftime Show App, 30 second spots of “The Call” will air nationally throughout the NFL Divisional and Conference playoffs and in the lead up to Super Bowl LVI, setting the stage for an iconic show.
With the launch of the trailer, a slew of never-before-seen content is set to drop on the new Pepsi Super Bowl Halftime Show app in the coming days including behind the scenes images and videos from the making of “The Call;” New giveaways including limited edition Super Bowl LVI footballs signed by Dr. Dre; and surprise drops featuring one-of-a-kind set props from the shoot that fans can win including Halftime Show license plate, glam set, calligraphy pen, and chess board.
The Pepsi Super Bowl Halftime Show is the most-watched musical performance of the year, with more than 100 million viewers tuning in to recent shows. Super Bowl LVI marks the Pepsi brand’s eleventh year as title sponsor of the Super Bowl Halftime Show and 20th year as an NFL partner. Past halftime performances include Jennifer Lopez, Shakira, Beyoncé, Justin Timberlake, Lady Gaga, Katy Perry, Bruno Mars, Prince, Madonna, The Weeknd and more.
https://www.youtube.com/watch?v=h3NhX6-5mO0
