Three day art, music & cultural festival returns this spring

Pharrell Williams has revealed the lineup to his highly anticipated Something in the Water festival that is returning to Virginia Beach from Friday, April 28th through Sunday, April 30th. Presented by Walmart and produced by IMGoing and Live Nation, SITW will celebrate art, culture and music with performances by 100 Gecs, Aminé, Ayra Starr, Babyface Ray, BadBadNotGood, Black Sherif, Chika, Clipse, Coi Leray, d4vd, Doechii, Feid, Flo, Flo Milli, gigi, Grace Jones, Jay Pharoah, Jazmine Sullivan, Jessie Murph, Kamasi Washington, KayCyy, Kaytranada, Kehlani, Kenny Beats, Kid Cudi, Kitty Ca$h, Latto, Lil Durk, Lil Uzi Vert, Lil Wayne, Lil Yachty, Machine Gun Kelly, Maren Morris, Masego, Mumford & Sons, Nile Rodgers & Chic, NLE Choppa, Polo G, Remi Wolf, Riovaz, Saucy Santana, Skrillex, Summer Walker, SWV, The Kid Laroi, UMI, Wale, Weston Estate, Wet Leg, Wu-Tang Clan, Yendry, yvngxchris and Pharrell’s Phriends.

This year marks the first that Walmart has teamed up with Something in the Water as the festival’s presenting sponsor, but celebrating and helping communities thrive is nothing new for the retailer. With a footprint of more than 4,600 stores across the United States, Walmart is committed to strengthening community resilience by advancing equity and belonging, and supporting local organizations and causes that matter to its customers and associates.

YouTube is livestreaming the Something in the Water festival all weekend, bringing this moment in music culture to the world’s stage. Tune in to Pharrell’s channel see full live sets, performance videos from headliners and festival artists, and YouTube Shorts with even more action.

One lucky fan was the first to discover the line up at the King Neptune statue on the Virginia Beach oceanfront today and was awarded a pair of tickets to this year’s festival. Three day passes are on sale now at

The festival livestream is powered by Bulldog DM.

Williams created the event to not only unite and empower the community but also celebrate diversity and showcase the magic of Virginia Beach. Musicians, students, artists, activists and more will converge on Virginia Beach to activate and amplify, collaborate, and co-author, shift and shape the future. Launched in 2019 during College Beach Weekend, the cultural experience of SITW is grateful to bring the festival back to the beach.

In 2023, SITW festival-goers can get a taste of the magic of the Virginia Beach community, while local residents can experience more of the festival. SITW is collaborating closely with the City of Virginia Beach and local partners to ensure that the festival expands upon its legacy of community collaboration and goodwill. Festival goers and non-ticket holders will be able to attend free community activations, programming and more available to the public put on with the help of the festival sponsors.

Pop Up Church will be returning this year, line up to be announced soon.