The partnership features signature branding, merch, and displays from notable moments throughout Post’s career and Cowboys history
Post Malone’s partnership with Raising Cane’s continues Thursday, October 12th with the opening of a Post Malone x Dallas Cowboys-themed Restaurant right in the heart of Cowboys Country – a place and a team that had a lasting impact on Post from an early age. A true Texan at heart, Malone was raised under the bright lights of the blue and silver and is a die-hard Cowboys fan. He took that love for America’s Team and used it as inspiration when designing the restaurant, which is marked by a 32-feet-tall Cowboys Star greeting customers as they enter the drive-thru, proving everything really is bigger in Texas.
“Growing up in Dallas, I’ve been a fan of the Dallas Cowboys and Cane’s since I was a kid, so it is an honor to be part of this collaboration with two of the greatest brands in history,” Malone says of the partnership.
The restaurant, located at 2255 W Northwest Highway, Dallas, TX 75220, is the first of its kind and pays homage to iconic moments across Malone and Cowboys history through interior and exterior art and displays including a custom silver vinyl wrap around the restaurant exterior, silhouettes of Post’s signature on-stage moments, blue lighting throughout the interior, Dallas Cowboys memorabilia, a suit of armor, a vending machine featuring exclusive merch, and more.
A Post Malone fan mailbox sits inside the restaurant at the ready to receive fan mail, which is regularly picked up and delivered to the rapper himself. Outfits worn by Post at Posty Fest in 2019, from a performance at a show in Texas, the “I Like You” music video, the Times Square performance, and Raising Cane’s founder Todd Graves’ outfit from the Midvale restaurant opening are all on display.
Malone’s booth area features a custom painting of Post Malone by artist Patrick Ganino.
“First the Post Malone x Cane’s Cowboys cups and now an entire restaurant. We just love the partnership and friendship with Todd Graves, Cane’s and Post Malone,” states Dallas Cowboys owner, president and general manager Jerry Jones. “We’re very proud to be part of this innovative new store and concept and seeing that big Cowboys star in position to greet everyone will be a great reminder and reflection of how much we value and celebrate our continued collaboration.”
The restaurant opening marks the latest work in Post’s partnership with Raising Cane’s, which began from a conversation between him and close friend Todd Graves, founder of Raising Cane’s. Growing up eating Cane’s, Post made a personal request to open a Restaurant by his home in Midvale, UT. Todd was excited about the idea and the duo kicked off the partnership with a Restaurant in Midvale, which was personally designed by Post, and continued with the launch of a series of collector’s cups, a National Chicken Finger Day skit, and more.
“This is an exciting day at Cane’s as we open our Restaurant with Post Malone and the Dallas Cowboys. No Restaurant brand has collaborated with a global superstar and sports team on this level, and to see it come to life has been a great experience,” shares Graves. “Post and the Cowboys have loyal fanbases and we’re looking forward to welcoming them to this Restaurant that Austin (Post) designed, whether they’re grabbing a bite before a game or after a show, or any time they’re in the mood for a Box Combo.”
Customers and fans can sip their hand-squeezed lemonade, fresh-brewed iced tea or drink of choice in style from a Post Malone x Dallas Cowboys cup while being greeted with the best of Post and the Cowboys by placing an order in dine-in, drive-thru, carryout or online.
Following Thursday’s grand opening, the restaurant will operate under normal business hours of 9 am until midnight Sunday through Thursday and 9 am until 2 am Friday and Saturday.
