Start Me Up kit is a rockin’ collaboration
Keurig and The Rolling Stones launch of their limited edition “Start Me Up” iced coffee kit. Produced in partnership with UMG’s Bravado, the bespoke kit channels the band’s electrifying spirit to help people turn up their summer with the perfect iced coffee experience at home.
Featuring an iced coffee-inspired twist on the band’s iconic logo, the “Start Me Up” Iced Coffee Kit includes a custom-designed K-Iced Brewer, matching tumbler, and curated “Start Me Up” K-Cup Pod coffee blend, co-created with The Rolling Stones. The kit also amplifies your at-home coffee experience with the first-ever branded Spotify playlist, hand-picked by the band, to rock out to while you brew, sip, and enjoy.
“We’re thrilled to be branching into the iced coffee space with Keurig,” the band shares. “We’ve collaborated to bring this limited edition product to life and give fans a new way to fuel their day.”
“The Rolling Stones is a household name and widely considered as one of the most definitive bands in history. As their first-ever coffee collaboration, we’re excited to bring their lively spirit to life through our limited edition ‘Start Me Up’ iced coffee kit,” states Becky Opdyke, Senior Vice President, Coffee Marketing at Keurig Dr Pepper. “Whether you’re a routine iced coffee drinker, a long-time Rolling Stones fan, or want to simply amplify your coffee drinking habits, we invite consumers to infuse a little rock and roll energy into their iced coffee experience.”
Perfectly paired with the brewer, the limited-edition “Start Me Up” K-Cup pod coffee blend features a nutty roast that’ll start you up with electrifying notes of strawberry for the ultimate, great tasting cup of iced coffee. It’s the ideal way to invigorate taste buds this summer with this one-of-a-kind blend, bringing incredible flavor to the season that celebrates the uncapped energy of The Rolling Stones.
