Track appears on Same Truck: Deluxe Edition

Triple Tigers recording artist Scotty McCreery debuted the official music video for his current single “It Matters to Her.” The song, which is rising up the country airplay charts, follows his five consecutive No. 1 hits, including his recent three-week No. 1, RIAA- Gold certified smash “Damn Strait.”

The “It Matters to Her” video was filmed in North Carolina and directed by Austin, Texas-based filmmaker Jeff Ray, who has directed four other McCreery music videos (“Five More Minutes,” “This is It,” “In Between,” and “Damn Strait”). Written by McCreery, Rhett Akins, and Lee Thomas Miller, the song was produced by Frank Rogers, Derek Wells, and Aaron Eshuis.

“I wanted to really focus the video on Gabi and our preparations for Avery’s arrival,” said McCreery. “We filmed some of it over the course of several months at home in Raleigh when we were getting the nursery ready. We also filmed some of it at our place at North Topsail Beach. I think you can see in the video how excited we were getting for Avery to get here as well as how amazing Gabi was throughout the entire pregnancy.”

“It Matters to Her” can be found on McCreery’s Same Truck: The Deluxe album, which will be available on Friday, November 18th with six additional new songs not found on the original album, including the recently released tracks “Nothin’ Right” and “Small Town Stories.”

The new dad will return to the road after paternity leave on November 30th when he headlines the National Finals Rodeo’s Downtown Hoedown on Fremont Street in Las Vegas, Nevada. McCreery will also co-headlined three dates with Lee Brice as acoustic shows. Both artists will be on stage for the entire concert, and they will trade off songs with each other, providing a more intimate concert experience than usual.