Clip is latest from Atum album
The Smashing Pumpkins have shared the official music video for “Spellbinding,” taken from their critically acclaimed trilogy album Atum. Directed by Kevin Kerslake, who previously directed the band’s “Cherub Rock” and “I Am One” videos, worked closely with Billy Corgan, Jimmy Chamberlin, James Iha and Jeff Schroeder to create digital avatars of themselves, existing within an other-worldly fictional universe that is Atum, created by front man and founder Billy Corgan.
Speaking on the making of this video, Kerslake shares, “We adopted a virtual production model for the Spellbinding video, creating it entirely in the gaming engine; unreal, with digital avatars moving through fantastical worlds that play a key role in the Atum storyline. Billy and I share an interest in the fusion of old-world elements with state of the art technology, and all the stars aligned on this video to break new ground.”
The video comes ahead of their highly anticipated North American The World is a Vampire Tour, which starts at The Chelsea at the Cosmopolitan in Las Vegas on July 28th. Produced by Live Nation, the 27-date tour will feature special guests Interpol, Stone Temple Pilots and Rival Sons as support on various dates, as well as some of the world’s biggest champions from the National Wrestling Alliance (NWA), who will be competing in most cities. The trek has already sold out 30k plus capacity shows in Mexico City this year, as well in cities across Australia this year, and is set to expand to more countries in the future.
This spring, The Smashing Pumpkins released their latest album, Atum. The sequel to 1995’s Mellon Collie and the Infinite Sadness and 2000’s Machina/Machine of God, Atum features 33-tracks in 3 acts and was written and produced by Corgan over the past four years.
In other news, Corgan’s popular podcast series Thirty-Three with William Patrick Corgan continues to quench the thirst of dedicated Pumpkins fans all over the world, offering listeners the chance to hear never-before-heard Atum insight, as-well as diving into various aspects of the band’s illustrious history.
