Rapper teams with Gamma for distribution
Gamma and Snoop Dogg celebrate the arrival of the Death Row Records catalog, inclusive of music and videos, to all streaming services worldwide. This partnership is designed as a long-term licensing agreement which provides Gamma with the exclusive worldwide rights to market and distribute the Death Row Records catalog. Vydia, recently acquired by Gamma, will distribute the music exclusively.
Additionally, Gamma will also release two new albums from Snoop Dogg as well as collaborate in signing new artists to Death Row Records.
Snoop acquired Death Row Records in February 2022 and removed it from all DSPs in a strategic move to organize the rights and rectify the royalty disbursement. While orchestrating the next steps for the Death Row Records catalog and legacy, he found a partner in Larry Jackson, Gamma co-founder and CEO. Gamma and Snoop developed a plan to make the seminal music available to its global fanbase. As a marketing driver, they recently provided a selection of classic songs from the catalog to TikTok exclusively, giving fans an opportunity to cut videos, which resulted in millions of uses and further increasing thirst for the influential music.
“I’m a visionary and so is Larry, and it’s only right that we come together to bring The Death Row Records catalog back to the forefront with Gamma, especially given it’s the 30th anniversary of Doggystyle,” Snoop shares in a statement. “It was important for me to get the business of the music right and take care of the creative forces behind it, before making it public again. The music we created is timeless and as relevant today as it was when we released it, and now the world is gonna enjoy it for generations to come. Death Row Bacc!”
Fans can now stream some of their favorite albums. The reintroduced catalog includes Snoop’s Doggystyle and Tha Dogfather, 2Pac’s All Eyez on Me, Tha Dogg Pound’s Dogg Food, and soundtracks for Above the Rim and Murder Was the Case, among others.
