Taylor Swift ‘Lover’ surpasses one million in US consumption

Album shot to No. 1 within a day of release

Taylor Swift’s top selling album of the year, Lover, officially crosses one million in U.S. consumption in under two weeks and sold more albums in 48 hours than any album this year. The album was released on August 30th via Interscope Records.

Cementing Lover’s status as a worldwide critical phenomenon, Swift captures No. 1 on the Billboard Hot 100 Songwriters Chart for the third consecutive week, anchored by “Lover,” “You Need To Calm Down” and “ME!” featuring Brendon Urie of Panic! At The Disco. Additionally, she remains the No. 1 most-streamed female artist globally on Spotify this week.

Earlier this week, she delivered a powerhouse performance for the Lenovo Presents: The City of Lover Concert at The L’Olympia Theater in Paris, France. For the first time ever, she performed new music from Lover live in front of fans hailing from over 37 countries.

The pop star accelerated the sales of Lover to historic heights by not only delivering the highest-selling album of 2019, but also achieving “the biggest first-week total for any album since her own Reputation in 2017,” according to Billboard. Accumulating number ones in over 100 countries, the record is also China’s most consumed full-length international album of 2019, besting the previous record holder by double. Total global streams are over 2.5 billion to date.

Lover is the ten-time GRAMMY Award-winning, record-breaking superstar’s seventh album. Swfit’s juggernaut arrives as a fan favorite and currently ranks as her highest rated critically acclaimed album on Metacritic.

Author: Buddy Iahn

Buddy Iahn founded The Music Universe when he decided to juxtapose his love of web design and music. As a lifelong drummer, he decided to take a hiatus from playing music to report it. The website began as a fun project in 2013 to one of the top independent news sites.

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