Her debut album will be released on March 15th
Grammy-nominated recording artist and creative auteur Tierra Whack lays out the red carpet for the first single of her debut album, World Wide Whack, with her wildly creative video “Shower Song” via Interscope Records. Partnering with American conceptual artist Alex Da Corte, Tierra’s imaginative mind and innovative spirit intertwine to create an artistic 90-second visual centering around her morning routine. The Philly lyricist finds a fun and clever way to engage listeners with her poppy singing and playground wit. De Corte adds even more color to Tierra’s lyrics with his visual magic and animation, making every word and object on the screen pop.
To make her debut album even more eventful, Whack intends to up the ante by delivering four different creative vinyls to commemorate the release. For Tierra’s album artwork, she scoffs at convention by creating a work of art with Da Corte, who previously directed the rapper’s stirring animation “Dora.” Dubbed a visual art project, Alex Da Corte and Tierra will bring her fictional character, World Wide Whack, to life.
Over the weekend, Tierra kicked off her campaign in Philadelphia, by “Pasting The Town Whack,” in which she enlisted her hometown neighbor and mural art curator Conrad Benner of Streets Dept to plaster her album artwork at eight different high-traffic locations throughout her beloved city.
With references including Pierrot, the original sad clown of 17th-century Italian theater, radical 1930s fashion designer Elsa Schiaparelli, and Donna Summer, Alex Da Corte’s cover art represents the first reveal of the World Wide Whack character, an alter ego both untouchable and vulnerable, superhuman and painfully human, whose surprising story will unfold in images and video throughout the album’s visual rollout.
Last year, Tierra had rap circles gushing with the releases of her one-off records “Chanel Pit” and the Jumbo Mix for “Millions.” She and Lil Yachty also graced the cover of Rolling Stone for their Musicians-on-Musicians issue, which gained notable fanfare due to their inventive spirits. To top off her dazzling year, Tierra released her creative music documentary Cypher, which blurred the lines between reality and fiction. Directed by Chris Moukarbel and in partnership with Andscape, Cypher is currently available on Hulu.