The trending sound has been used more than 44K times on TikTok last week alone
Tyla has officially arrived. The South African rising star has her first viral hit with “Water” exploding on TikTok, totaling 61,300 creates total and 44,300 coming in the last week alone. The track is seeing correlated progress in streaming as the song is up to 6.4 million streams worldwide and growing fast with current daily streams totaling 685,000. Tyla has been building for this moment with “Water” being her third major offering of the year following “Been Thinking” in January and the Ayra Starr-assisted “Girl Next Door” in May.
Tyla helped promote the feel-good single with an incredible live performance of “Water” on Vevo DSCVR that left fans blown away by her ability to dance, her outfit, and most importantly, her undeniable vocals.
Aside from the music, Tyla has had an eventful 2023. She started the year by opening for the European leg of Chris Brown’s Under the Influence Tour. During the tour, she took a pit stop in Milan to sit front row at the Dolce & Gabbana fashion show right next to Kim Kardashian. She rounded out the trip by giving an unforgettable performance of her single “Been Thinking” at the official after-party. Since the tour’s conclusion – Tyla’s been back in South Africa spending her time in the studio, hard at work on her debut album that is sure to shake the industry at its core.
Tyla’s music pushes boundaries. Infused with her vibrant personality, her songs offer an innovative take on pop and R&B, shimmering with the euphoria of South African amapiano, and an otherworldly approach to production that makes every track feel like something totally new. Tyla’s emotionally rich music began when she was just 12, penning songs in her diary, which led to writing and singing more seriously as a high schooler. Ever since, she’s been guided by her intuition, which has her primed to build out her fan base and maximize her reach. She’s focused on the year ahead, performing and crafting her debut studio album, with the same intention from when she began. Signed to Epic Records through a joint venture with Johannesburg/New York-based Fax Records, and co-managed by We Make Music and Africa Creative Agency, Tyla is poised to achieve international dominance with style, soul, and spirit.
