Big Machine and Sweet offer country fans unique digital assets
Tyler Rich becomes the first Big Machine Label Group artist to create an NFT (non-fungible tokens). Announcing the promotional run of unique digital collectibles this morning (Tues, Jan 25th) during a chat with long-time supporting channel, SiriusXM’s The Highway on The Storme Warren Show, 3D cards with 30-second audio clips will enhance listener engagement and amplify Tyler’s latest track “A Little Bit of You.”
The NFTs will offer fans access to limited edition assets, unreleased material, tickets to upcoming concerts, plus a meet and greet with Rich. Beginning immediately and rolled out in phases through Sweet, a total of 10,000 free assets will be delivered via TylerRich.com.
“My fans deserve unique ways to connect, and I know they’ll love swapping these digital assets with each other along the way,” shares Rich. “My team, together with Sweet, is helping us bring this fantastic idea to all of you who have supported me over the years. I look forward to expanding my relationship with my fans in this exciting new world of technology!”
“We are excited to launch the first Tyler Rich NFT alongside Sweet. This is also a great extension of our relationship with SiriusXM’s The Highway who have been there since day one for Tyler,” states Mike Rittberg, Big Machine Label Group Executive Vice President – Label Operations.
As the four-week promotion progresses, each set of NFTs will become more limited and rarer. Special rewards will also be available that grant lucky owners added benefits such as concert tickets, exclusive Zoom meetings, and more. Thanks to the inherent simplicity of the Sweet platform, users won’t need to know anything about NFTs or cryptocurrency in order to get one of these promotional digital collectibles. This all comes as part of Sweet’s vision of making digital assets as easy to access as possible, while also connecting name brands with their fans.
Fans will have a chance to get hold of NFTs featuring one of several images of the Northern California-raised, Nashville-rooted singer/songwriter. As “A Little Bit of You” ascends, Rich has previously topped The Highway’s chart with Gold-certified “The Difference,” “Leave Her Wild” and “Better Than You’re Used To.” Amassing over 339.9 million total global streams with his debut album Two Thousand Miles, Rich’s music embodies the feelings all people have in common – the need for acceptance, devotion, and a place to call their own. Following a West Coast run of dates in 2021, he will extend The Two Thousand (More) Miles Tour with shows across the country this spring and joins Chris Lane’s Fill Them Boots Tour.
— Tyler Rich (@TylerRichMusic) January 25, 2022