The new single & video are available now
Alabama-born and Nashville-based multi-platinum chart-topping artist, and entrepreneur Yelawolf unleashes a new single and music video entitled “New Me” out now via his Slumerican label.
Close cohort WLPWR [Wiz Khalifa, Eminem, Travis Barker] notably cooked up the beat. The low-end rattles, while organ wails and horns swoon in the background (as if melding the trap and the old west for the very first time). Yelawolf gets in his bag and teases, “I got leather jackets older than you…Why you think I got all suited and booted?” He stomps over the production with intense delivery, picking up the pace and promising, “I’m’a show y’all new me.” You get to see just that in the accompanying visual. Helmed by director Patrick Tohill, he dons his finest vintage denim suit as he canvases a trailer park to spread the gospel of Slumerican. In the process, he meets all kinds of lovable freaks. You’ve got to see it to believe it…
It continues a busy season for the maverick, arriving on the heels of “Make You Love Me.” Produced by frequent collaborator and Grammy Award winner Malay [Frank Ocean, Alicia Keys], the track reeled in over 672K Spotify streams and 3.2 million YouTube views on the music video. The song is getting ready to make its debut on Top 40 radio while currently getting played at dozens of rhythmic stations across the US.
In February, Yelawolf kickstarted the current season with the hard-hitting “Everything.” The latter has already gathered north of 1.6 million YouTube views on the music video in addition to nearly 660K Spotify streams.
