Song marks a fresh new era for superstar
Internationally acclaimed musician Yungblud has returned with a landmark new single “Lowlife,” out now via Locomotion/Geffen Records, following a premiere with Zane Lowe on Apple Music. His breakneck voyage through the alt cosmos continues, with the song marking a fresh new era – visually, sonically and creatively – for the artist who has undeniably become the voice of Gen-Z, using his music to unite and empower the youth of today.
“Lowlife” is perhaps Yungblud’s most honest creation to date. Delivered with fervor and passion, it is an energetic, rebellious and turbo-charged anthem, fusing hard-edge melodies, heavy basslines and raw, vulnerable lyrics. It marks the beginning of a sonic and creative shift that sees Yungblud return to his alternative roots while also taking creative risks with quirky yet detailed production, and considered instrumentation that simultaneously feels both new and nostalgic.
“I wrote ‘Lowlife’ because I just didn’t want to leave my house,” Yungblud shares. “I was sick of people, of games, of myself, my friends, anytime I did anything some idiot had an opinion about it. What I should do or be. The truth is I didn’t want to be anything at all sometimes, I wanted to be nothing. So I just didn’t leave bed. I was dissatisfied and craving some sort of boredom. The type of boredom where you sit in your house, in the same sheets and watch fucking mind-numbing TV, so I wrote a song about it.”
He neglected the notion of being beholden to influences when writing the single and entered the studio with producer Paul Meany with no references or preconceived idea of the outcome. He says “I’ve not been going into the studio intent on making something like, ‘Close To Me’ or ‘Born This Way’ or ‘Life On Mars’. We’d start with a blank canvas each time, bring up a beat and see what the fuck happens.”
The single was teased last week when Yungblud sent hand-written notes to fans’ letterboxes around the world, detailing locations in London, Los Angeles and Germany, where blacked-out cars emblazoned with the single title popped up, attracting masses of fans who gathered in their thousands to experience the single for the first time.
Yungblud has just completed a huge run of sold out arenas in the UK and Europe, and South American festivals, on his headline tour titled Yungblud – The World Tour. He embarks on the US leg throughout June, July and August performing to his biggest North American crowds to date. Starting on June 27th in St. Petersburg, FL and making stops in Philadelphia, Montreal, Toronto,Indianapolis, New York, Boston, Nashville, Kansas City, Atlanta, Las Vegas, Salt Lake City, and more, before concluding August 6th in Seattle, WA.
