The well-rounded collection is inspired by Reba’s on and off stage lifestyle
Reba McEntire and western bootmaker Justin Boot Company have teamed for the premiere of REBA by Justin collection that will launch this holiday season at select retailers nationwide. The new line features McEntire’s take on classic western boots, booties and casuals, drawing inspiration from pieces of the Grammy Award winner’s life story. Each style captures a moment from the iconic singer’s daily routine; from everyday wardrobe essentials to her show-stopping performance boots. Built on comfort, using the finest leathers, refined details and the craftsmanship that Justin Boot Company is known for, this collection presents a truly unique offering.
“Justin Boots have been a staple in my closet since my barrel racing years in Oklahoma,” Reba shares. “I’m thrilled to add my personal touch to a brand that is known for quality craftsmanship and timeless style.”
The two powerhouses joined forces to create the ultimate assortment for loyal fans of both brands and those coveting Reba’s fashion philosophy and penchant for making a statement on and off the stage.
“This collection is for all those strong, spirited women and cowgirls at heart who have followed my journey throughout the years,” states Reba. “This opportunity couldn’t have been a more natural fit and creating the line has been too much fun!”
“Teaming up with Reba is the perfect partnership for Justin Boots. Her ability to inspire multiple generations, not only with her musical talent, but also with her countless interests, makes her a force to be reckoned with. The passion and effort she has put into making this collaboration her own parallels the hard work and dedication the Justin team has shown in creating the collection. It has truly been an honor to work hand-in-hand with Reba on a collection we can all be proud of,” says Jim Issler, President and CEO of H.H. Brown Shoe Company.
The Justin Boot Company team is proud to welcome Reba into the Justin family and looks forward to a long lasting relationship with the iconic entertainer and entrepreneur.
REBA by Justin expands her Reba lifestyle brand which began a decade ago through a partnership with Dillard’s. McEntire will reissue last year’s Cracker Barrel exclusive CD, My Kind Of Christmas, on October 13th, featuring collaborations with friends Vince Gill, Amy Grant, Darius Rucker and Lauren Daigle. The holiday spirit continues as Reba hosts the two hour CMA Country Christmas, airing on the ABC Television Network November 27th at 8 ET/PT. As part of the longest-running country act in The Colosseum’s history with superstar pals Kix Brooks and Ronnie Dunn, Reba, Brooks & Dunn: Together In Vegas is in its third year at Caesars Palace.
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