A premium spirits brand is in partnership with Universal Music Group & Socio Ventures
The Rolling Stones are set to make history once again. The legendary band is introducing their very own signature rum, Crossfire Hurricane, inspired by the opening lyric of their hit song “Jumpin’ Jack Flash.” Available now at crossfirehurricane.com, this monumental endeavor comes on the heels of their global album launch in Times Square, where they announced Hackney Diamonds, their first studio album in 18 years, to critical acclaim.
A premium spirits brand created by The Rolling Stones in partnership with Universal Music Group and Socio Ventures
“We’re very excited to be teaming up with Universal Music Group and Socio Ventures to create our first ever premium spirits brand and look forward to sharing it with the world,” the band shares.
“The Rolling Stones continue to have an incredible impact on popular culture with the ability to reach fans across multiple generations around the world. We are excited and proud to announce this new venture with them that will further expand and build upon their iconic brand,” adds Boyd Muir, Executive Vice President, Chief Financial Officer and President of Operations, Universal Music Group.
Crossfire Hurricane elevates any cocktail, showcasing everything a bartender is looking for from a rum while still being welcoming for the quality rum consumer. Rooted in rock & roll, the rum encapsulates the edgy and timeless spirit of the band. This precisely blended liquid includes rum aged for up to five years in charred oak barrels, giving it a golden hue and imparting a depth of complexity and character that makes it ideal to sip on its own or stand out in a wide variety of cocktails.
The Stones’ love affair with rum began in the ’70s while recording their album Goats Head Soup in Kingston, Jamaica. The Caribbean’s boisterous energy and music took hold of the group over the decades and Mick Jagger and Keith Richards often locate themselves on the islands when the band is off the road.
“Owning a business with The Rolling Stones is absolutely electrifying. It is an absolute privilege to create this product alongside some of the greatest artists of our time. The band’s vision and enthusiasm for Crossfire Hurricane set us apart and positioned us to redefine the rum category. And you’re all invited to the show,” shares John Fincher, Socio Ventures Partner and Crossfire Hurricane Co-founder.
The product will arrive on shelves in select states in early 2024.
The iconic rock band brings fans a remarkable rum that works to redefine your palate and elevate your cocktail experience. Crossfire Hurricane Rum is the very first product owned by the Stones, giving fans the chance to enjoy a taste of rock and roll. This thoughtfully blended rum contains rums perfectly aged in carefully selected oak barrels, the liquid boasts flavors of caramelized bananas followed by a gentle hint of tropical fruit. This venture is the culmination of a pioneering partnership with Universal Music Group and Socio Ventures.
