Anticipated Super Bowl Halftime performance imminent
The Weeknd has released an intriguing new video for “Save Your Tears” from his album After Hours. The video, maybe the darkest from the album thus far, continues the platinum selling artist’s continued physical transformation (previously being decapitated in the “Too Late” video). While his physical rehabilitation makes progress it’s clear in the video that he’s mentally unraveling.
With the NFL playoffs starting this weekend the countdown to February 7th for The Weeknd’s Pepsi Super Bowl Halftime performance begins with fans eagerly anticipating the super star’s show for over 100 million viewers.
The Weeknd dominated 2020 and leaps into 2021 full force with the same continued creative fervor that helped soothe 2020 for so many fans.
Last month, the pop star released a remix of “Blinding Lights” with Rosalía to celebrate the one year anniversary of the certified smash. The track broke many records, including the most streamed Spotify song of 2020 and the longest running Top 10 in Mediabase Chart history with 39 weeks.
Despite having one of the biggest album’s of the year, The Weeknd’s name was surprisingly left off the 63rd Annual GRAMMY nominations released last month. The “Starboy” singer lashed out at the Recording Academy on social media, calling them “corrupt” for the snub, stemming from an ultimatum the singer/songwriter was given to either choose playing the GRAMMYs on January 31st or performing as the Pepsi Super Bowl Halftime Show performer a week later.
